Positioning Distiller: the agent behind the Day-30 blueprint.

What this is

The Positioning Distiller is the productization advantage that makes the engagement shape-fixed. The 30-day blueprint sprint that opens every engagement would otherwise take ~40 hours of senior strategist time to produce; the Distiller takes ~30 minutes of agent work plus ~4 hours of curator revision and produces a blueprint of equivalent depth.

The agent does not “write the blueprint”. It runs the deterministic 60% — templates, schema bundles, anchor variations, subpage templates, AI crawler audit, implementation checklist — as code, and frames the LLM-driven 40% (anchor ideation, content pyramid synthesis, competitive matrix, query map) for human review. The curator lifts the result from agent-good to operator-good.

How it works

Inputs

Six things the agent reads before producing the blueprint:

1. Discovery questionnaire — your 36-question intake (the one you completed at /discovery).
2. Competitive scrape — homepages of your three named competitors, their schema, their published positioning.
3. On-site signals — your existing schema markup, robots.txt, sitemap, top-ranking pages from SEMrush.
4. Voice samples — three published pieces from your team (blog post, podcast transcript, conference talk).
5. Banned terms — words you explicitly do not want in your positioning (legal flags, banned brand decisions, etc.).
6. Existing FAQ corpus — what your buyers actually ask.

Outputs

Six artifacts the agent produces, each fitting into the Adalo Blueprint v2.0 section structure:

• Anchor candidates + rationale — three to four locked-style sentences, each with the 8-component decomposition; reviewer picks or remixes.
• Components matrix — required terms × purpose × placement guidance.
• Anchor variations by context — schema, blog intro, comparison, social, release, forum.
• Content pyramid backlog — eight layers’ worth of cluster topics, prioritised against the query map.
• Competitive matrix — three named competitors, their claim (scraped), our counter, the verifiable wedge per competitor.
• Citation baseline — eight target queries run through Claude / ChatGPT / Perplexity / Gemini at engagement start; Month 0 row of the attribution dashboard.

Curator gates

Two human review gates before the blueprint is finalised. Gate 1 after anchor candidates: Abe reviews, picks one, edits if needed, locks. Gate 2 after content pyramid + competitive matrix: the senior content-ops curator stress-tests every claim, demands the underlying fact for every wedge, edits where the agent produced generic phrasing.

The gates are non-negotiable. Without them the blueprint reads agent-good; with them it reads operator-good.

What this means for the engagement

The Positioning Distiller is why we can run engagements at fixed shape. A boutique agency without productization either has to scope the Day-30 blueprint as bespoke (slow, expensive) or skip it (the rest of the engagement breaks). We get both — productized speed + operator quality — because the deterministic work is rendered as code and the LLM work is curator-gated.

For the human-led sprint that wraps the agent, see positioning. For the public methodology behind it, see the Blueprint.